Founder • Fractional Product Executive • AI Product Strategist
I work with executive teams to solve complex product, customer experience, accessibility, AI, and digital transformation challenges. I help organizations decide what to build, align teams around clear outcomes, and turn strategy into products and services that work.
Founder of Limena and Aucti.
Selected organizations I have supported through product, research, service design, accessibility, and transformation work. Listing does not imply endorsement.
The problem
They have an operational friction problem.
Teams are misaligned. Customer insight does not reach product decisions. Accessibility is reviewed too late. AI is introduced without a clear business problem. Legacy processes survive because everyone has accepted them as normal.
I work with leadership teams to identify that friction, clarify priorities, and design a practical path forward.
Where I help
Work alongside CEOs and leadership teams to define product direction, align business and customer priorities, improve decision making, and strengthen how product, design, research, and technology teams operate.
Identify practical opportunities where AI can reduce operational work, improve decisions, and create measurable value. Avoid AI theatre, novelty features, and automation that removes human control.
Help organizations move beyond one-time audits and manage accessibility as an ongoing product and operational capability.
Redesign complex services across digital channels, operations, policy, people, and technology.
Building, not just advising
I am currently building two AI software companies. This keeps my product advice grounded in the realities of customer discovery, product decisions, commercialization, and execution.
Limena helps organizations understand, prioritize, manage, verify, and continuously improve digital accessibility. Instead of producing another list of WCAG issues, Limena helps teams make better accessibility decisions and prevent regressions over time.
Aucti helps charity organizers reduce the operational work surrounding fundraising events. AI drafts the catalogue, communications, run of show, receipts, and reports while organizers remain in control of every decision.
Selected engagements
What I believe
Better products come from better decisions, not more features.
AI should amplify human expertise, not replace it.
Accessibility is an operational capability, not a final compliance review.
The biggest product opportunities hide in work people have stopped questioning.
Experience snapshot
Experience spans federal, provincial, nonprofit, healthcare, retail, financial services, and enterprise environments, including UX and service design leadership in regulated finance.
Ideas worth challenging
A stack of WCAG issues is not a plan. Teams improve accessibility when they change how they prioritize and decide, not when they receive another audit.
Read moreThe most valuable AI in a product removes drudgery and keeps people in control of the choices that matter.
Read moreOperational friction usually lives in the gaps between systems and teams, not in the systems themselves.
Read moreWork with me
I take on a limited number of fractional leadership and strategic advisory engagements with organizations facing complex product, AI, accessibility, customer experience, or digital transformation challenges.