How I help
Executive product leadership without the full-time executive hire.
I work with organizations that need senior product, experience, accessibility, or digital transformation leadership but may not need or be ready for a permanent executive.
01
Fractional Product Leadership
Useful when
- •The company lacks clear product direction.
- •Teams are building without shared priorities.
- •Customer research is disconnected from decisions.
- •The founder or executive team needs an experienced product partner.
What I own
- •Product strategy
- •Roadmap and prioritization
- •Product and design operating model
- •Leadership alignment
- •Customer insight integration
- •Coaching product and design leaders
What the organization gains
- Clearer decisions
- Reduced delivery waste
- Stronger team alignment
- More focused execution
02
Interim Product Leadership
Useful when
- •A product leader has left and the seat is empty.
- •A team needs steady direction during a transition or search.
- •A critical product bet cannot wait for a permanent hire.
What I own
- •Day-to-day product leadership
- •Team stability and momentum
- •Key product decisions
- •Handover to a permanent leader
What the organization gains
- Continuity through change
- Preserved momentum
- A cleaner handover
03
Product Strategy Advisory
Useful when
- •Leadership needs an experienced outside perspective.
- •A strategy exists on paper but is not translating into delivery.
- •The team is debating what to build next.
What I own
- •Strategy review and challenge
- •Prioritization frameworks
- •Decision support for executives
What the organization gains
- A sharper strategy
- Confidence in the next bets
- Alignment across leadership
04
AI Opportunity and Product Strategy
Useful when
- •AI is being introduced without a clear business problem.
- •The team is chasing novelty rather than value.
- •Leaders want AI to reduce operational work, not add risk.
What I own
- •AI opportunity mapping
- •Human-centred AI strategy
- •Workflow redesign
- •AI product concepts
- •Governance and adoption planning
What the organization gains
- A grounded AI roadmap
- Measurable value
- Human control preserved
05
Accessibility Strategy and Operations
Useful when
- •Accessibility is treated as a one-time audit.
- •Fixes regress because nothing changed upstream.
- •The organization needs sustained AODA, ACA, or WCAG capability.
What I own
- •Accessibility strategy
- •Maturity planning
- •Training and capability building
- •Accessible product workflows
- •Continuous monitoring and regression planning
What the organization gains
- Accessibility as a capability
- Fewer regressions
- A team that can sustain it
06
Digital and Service Transformation Leadership
Useful when
- •A complex service spans digital, operations, policy, and people.
- •Legacy processes are slowing the organization down.
- •A transformation needs someone who can lead and execute.
What I own
- •Current and future-state service design
- •Operating model design
- •Stakeholder alignment
- •Transformation roadmaps
What the organization gains
- A practical path forward
- Aligned stakeholders
- Services that work end to end
07
Executive Workshops and Alignment
Useful when
- •Leaders hold different views on direction.
- •A decision needs to be made and owned together.
- •A kickoff needs shared language and priorities.
What I own
- •Workshop design and facilitation
- •Executive alignment sessions
- •Decision framing
What the organization gains
- A shared direction
- Faster decisions
- Committed leadership
08
Product Organization Coaching
Useful when
- •Product and design leaders are growing into bigger roles.
- •The operating model needs to mature.
- •The team wants to raise its craft and judgment.
What I own
- •Coaching product and design leaders
- •Operating model guidance
- •Standards and ways of working
What the organization gains
- Stronger leaders
- A more capable organization
- Better decisions over time
Start a conversation
Not sure which shape of engagement fits?
Most engagements start with a conversation about the decision you are working through. The right structure follows from that.